Jay-Z’s new album ‘Magna Carta Holy Grail’ is a massive data mining operation

Jay-Z’s Magna Carta Holy Grail is not so much an album as a co-branded multimedia content delivery platform, Presented By Samsung™ Galaxy™.

He announced it, after all, during an epic commercial for the phone, and Samsung is giving away a million copies to people who download a special app by July 4th. But now another, more unsettling use for the new album has become clear: It’s a massive data-mining operation. Fans used to obsess over album liner notes; now they freak out about terms-of-service.

Jay Z Magna Carta Holy Grail tweet

Occupy-supporting Atlanta rapper Killer Mike noted on Twitter yesterday that when he tried to download the Magna Carta app—which has racked up more than a half million downloads, according to Billboard—it requested some oddly intrusive permissions from your Android phone. Why does Jay-Z need your GPS location? Is he going to cruise by on a platinum-coated jet ski, personally chucking out copies of the album to people who downloaded the app?

What the NSA needs to do, clearly, is start giving away Jay-Z albums. People will be lining up to turn their metadata over.


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Source: http://gawker.com/jay-zs-new-album-is-basically-a-massive-data-mining-op-661499440