When you hear about SEO, it’s often in the context of companies trying to sell things to people or offer their services.
However, SEO can be a useful tool for those who are campaigning, whether it’s during an election or for a charity who is trying to get their message out there.
Here’s how you can use SEO when you’re trying to spread the word on an issue that’s close to your heart.
Define what you want to do
It’s important to think about your overall aim when it comes to SEO. Do you want people to make a donation? Vote for a particular political party? Sign your petition? Once you know what you want to use SEO for, you can start to do some research. At the core of SEO is keyword research, finding out what people search for and then creating relevant content on your site. So, this may be a good place for you to start.
Use social media
Social media is an important part of SEO. Having a robust social media presence can improve your SEO rankings, and it’s an excellent way to link to your site and signal boost. Social media is also a natural home for activists. Things like hashtags make it easy to get people interested in your cause, and it’s easy to share petitions on social media and answer questions.
There have been a number of social media campaigns that have made a difference, for example, Black Lives Matter started out as a single Facebook post, and has become a movement heard around the world.
Consider using an SEO agency
If you want to get the best possible results from your SEO efforts, it’s worth using an SEO agency who’ll know the latest tricks and trends in the industry. Look for SEO Birmingham or your local area and you’ll find agencies who specialize in working with charities, non-profits and NGOs, so will know how to work with activists to spread the word.
Prioritizing your site over your opponents
While the internet has been amazing for reaching out to new people, there can be a lot of misinformation and spin out there. If your activism involves campaigning for a certain group or political party, then SEO can help and it’s often used during elections. You can focus on keywords that people might search for about you or your opponent’s party, then build pages around them, so that when people are looking for information they are directed to your source.
Some political groups are regularly smeared online, and may become the focus on negative SEO attacks, where people reverse SEO techniques to send your ranking plummeting and to prioritize negative posts. If you use SEO techniques, you can fight back against lies and slander, promoting yourself and your cause in a positive light.
In an increasingly digital world, it’s important for activists to know how SEO could work to their advantage, and you never know where a few blogs or social media posts may take your campaign.