Marketing can be tough for a lot of reasons. Sometimes business owners aren’t sure what aspect of their wares they should be selling. Sometimes they have trouble finding their audience. Sometimes they just have outdated or flat out wrong ideas about how they should be marketing.
Here are some of the most common ecommerce marketing misconceptions and ways to fix them.
Myth: “I should focus on having the best prices. Lower prices guarantee sales.”
We can all understand how someone would think this. In some cases, that may be correct—but not always and not often enough to base a marketing strategy upon it. The base cost of a product is important, but so are things like warranties, free shipping, or easy returns.
Be competitive with your prices, but don’t be so focused on price you lose sight of your goal. After all, you want your business to be profitable. Instead of continually slashing price tags, look to sweeten the deal in other ways. Customers are willing to pay for quality.
Standing behind a product and a fair price means you believe in what you’re selling. That’s more important than getting it a few pennies cheaper.
Myth: “Marketing is too expensive.”
There are a few different avenues for marketing. Some of them are more expensive for sure. If you think marketing will be too expensive, then you may be looking down the wrong avenue.
Instead of springing for a marketing professional, try doing your own publicity first. Social media’s effectiveness can be priceless for new businesses. It helps spread the word about what you’re selling and can cost as much or as little as you’d like. There are also ways to up your game with social media marketing like paying for sponsored posts. Cloud-based ecommerce solutions don’t need to cost an arm and a leg. If you’re willing to splurge a little, great. If not, that’s great too. There are lots of options for either.
Myth: “Mobile shoppers are terrible when it comes to conversion rates.”
If you think this is true, you need to do some additional research before going any farther. Mobile shoppers are fast becoming the wave of the future when it comes to ecommerce so it’s best not to dismiss or overlook them. The fact this is a common myth in need of debunking says a lot about how people view ecommerce. Mobile platforms are essential for the health of an online business. If you don’t have a mobile option, or you aren’t on your way to getting one, you need to rethink your strategy.
Marketing to mobile shoppers is essential. Don’t get caught up thinking mobile shoppers are just browsing. Lots of them are making it all the way through checkout and spending plenty of cash.
Myth: “Social media marketing alone will be enough for my business.”
While social media can be very helpful, it shouldn’t be your sole source of advertising. There are many ways to expand your marketing efforts easily like influencer marketing and cross promotion.
Influencer marketing is when someone who has a prominent following discusses your product or service. Cross promotion is when a business that is similar or complementary to yours advertises on your behalf. These can open your business up to new customers as well as build excellent connections with other sites.
From the outside, marketing can look expensive or futile. If you’re not sure what to do, it seems like you’re just screaming in a crowded room. The most important thing is not to buy into these common ecommerce marketing misconceptions. When you do that, you cut yourself off before you even get started. Like with most things, start at the beginning and take small steps forward. As things start to fall into place, you’ll see just how well marketing can work for you. But only if you let it.