Whether due to volatility plunging to record lows and complacency at record highs, whether viewers simply aren’t impressed by the new young, female faces that are increasingly taking over the primetime financial TV slots, because people are tired of Cramer’s endless “caffeine” high and endless attempts to justify a record disconnect between manipulated record high “markets” and a stagnant economy in which some 53 million workers are “freelancers“.
Or simply because video game consoles don’t watch TV, America’s interest with finance and the stock market is over.
Exhibit A: The chart below shows CNBC’s Nielsen rating for August.
Some observations: for the core 25-54 demo, CNBC’s Business Day segment is down every month this year compared to last year, with August’s 28,000 literally a step in the abyss compared to last year, as viewership plummeted by a near record 30% (with ad revenue following close behind). In fact, the last time CNBC was up in Business Day year to year was over two years ago, in July 2012.
And the punchline: this was the lowest rated month in the core demographic since February 1993! In fact, in CNBC’s entire Nielsen-rated history, there is only one month in history when demo viewership was lower, back in November 1992, when demo viewership was just 1000 less at 27,000.
At this rate, in the next month or two, CNBC should make history when Nielsen reports that its viewers have dropped to a never before seen low, paradoxically enough, as the increasingly unwatched financial channel cheers on the very same market-rigging policies that are forcing retail investors to give up on anything finance-related, and crushing the station into ad-revenue and eyeball oblivion.